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CEO Rosey Koberlein Discusses the Future of the Tucson Real Estate Market with “Inside Tucson Business”

Long Companies CEO Rosey Koberlien sat down with Inside Tucson Business reporter Roger Yohem to discuss life after the home buyer tax credit, interest rates, foreclosures and the overall future of Tucson’s residential real estate market.

LONG REALTY CARES FOUNDATION JOINS TAR TO SUPPORT HABITAT FOR HUMANITY

The Long Realty Cares Foundation is excited to have joined the Tucson Association of Realtors (TAR) in their efforts to sponsor a Habitat for Humanity home for 2009. By working with TAR, Long Realty agents and employees will work side-by-side with agents from other real estate companies to help a deserving family become homeowners.

Construction on the home begins on September 11, 2009 and is scheduled to be finished and dedicated to the family spring 2010. Long Realty Cares Foundation is proud to continue supporting Habitat for Humanity, as they have for over a decade, and grateful to TAR for the opportunity to combine forces with other local Realtors to effect change in the community.
 
President of the Long Realty Cares Foundation Board, Susan Barry sees this as an opportunity to encourage other Realty companies to participate. “As Realtors, Habitat for Humanity’s mission of providing safe, decent, and affordable homes for families has always been close to our hearts. By supporting Habitat through TAR, we hope to inspire other Realty companies to join in our efforts to raise funds and volunteer hours to build this home for a well-deserving family.”
 
Pictured here is Long Companies CEO, Rosey Koberlein; Long Foundation President, Susan Barry; and Long Realty Commissions Director, Barb Frohling who volunteered at a recent Habitat Build Day.
 
For more information on Long Realty Cares Foundation and opportunities to support local causes like Habitat for Humanity, please contact Michelle Salvagio at 520-918-3757 or on the web at www.longrealtycares.com

AZHousingStats.com is YOUR Source for Housing Market News

Long Realty has launched a new housing market website – AZHousingStats.com.  This website is yet another way Long Realty is providing consumers with the necessary instruments to make an informed decision when buying or selling a home by keeping up-to-date on the latest housing market trends.

“We are pleased to offer AZHousingStats.com to our customers and associates to help them make informed decisions in the real estate market,” said Rosey Koberlein, CEO of the Long Companies.  “Buying or selling a home can be one of the biggest decisions anyone makes, and we want to give our customers the most up-to-date information available so they can feel confident in their decision.”
 
In-depth articles, weekly statistics, industry-related news and commentary are posted about the Arizona housing market, with specific articles focusing on Tucson, Green Valley, Sahuarita, Vail, Phoenix and Sierra Vista. Coupled with the wealth of information available at LongRealtyNewsroom.com and the Long Realty Research Center, these invaluable resources empower consumers and real estate agents to stay current on housing market trends and conditions.
 
AZHousingStats.com includes automatic subscription services which will send updates via email and RSS feed directly to subscribers.  Articles can also be easily shared using the integrated “share tool” linking to popular social media sites including Facebook, MySpace, Twitter, LinkedIn and more.
 
These articles automatically post on LongRealty.com and individual agent websites under “Market Reports”, giving Long Realty associates increased web exposure and search engine optimization to help them service their clients more effectively and better develop their businesses.

Rosey Koberlein Elected Vice President of the TAR/MLS Board of Directors

Rosey Koberlein, CEO of Long Companies, was elected the new Vice President of the Tucson Association of REALTORS Multiple Listing Service Board of Directors. She serves with fellow board members: President Kimberly Clifton; Treasurer Joy Thieman; Directors Jim Adams, Sue Cartun, Greg Hollman, Jill Knox, John Mijac, Dan Santa Maria and Vince Volpe. The MLS Board of Directors plays a crucial role in shaping the policy and direction of the Multiple Listing Service as well as the critical services provided to its 5,800+ members.

The Multiple Listing Service (TAR/MLS), a wholly owned subsidiary of the Tucson Association of REALTORS®, is a reliable, cooperative real estate database of listing and sale information in southern Arizona. TAR was established in 1921 as the Real Estate Board of Tucson. They support the healthy growth of southern Arizona’s real estate market and are dedicated to improving our community.

Explorer News: Housing Market Steadying In Terms Of Price

Housing Market Steadying In Terms Of Price, Inventory                 Explorer News - June 17, 2009

What’s happening in the Tucson housing market at mid-year?

It’s difficult to "generalize about the market," according to a June 5 release from Kimberly Clifton, president of the Tucson Association of Realtors’ multiple listing service.

Rosey Koberlein, chief executive officer of the real estate company Long Realty, agrees. "Market conditions can vary significantly by area," Koberlein writes.

However, Clifton reports, "we aren’t seeing the dramatic drops of last year," when prices fell sharply.

Clifton calls the attention of real estate agencies to a chart that measures inventory against new sales. "The two numbers have been drawing closer together since January," Clifton writes. "There are economists who would say six months equals a trend. This is something we need to watch in June."

In its June 2009 housing report, Long Realty Company points out a 27 percent decline in active inventory in May compared with a year ago. "Tucson is experiencing a significant increase in buyer activity, with new properties under contract up 34 percent from May 2008," Koberlein writes.

Click-Here To Read The Full Article!

AZ Star: Thousands In Donations Assure More Park Concerts - Long Realty joins as a sponsor

Thousands in Donations Assure More Park Concerts In The Fall

Arizona Daily Star - June 12, 2009
 
The Tucson Pops Orchestra passed a proverbial hat at last Sunday’s spring parks series finale and came back with enough money to almost guarantee a full season of parks concerts in the fall.
 
Fans at Reid Park’s DeMeester Outdoor Performance Center ponied up more than $6,000 in donations, matching the $6,000 pledged in all by Tucson Mayor Bob Walkup, Councilwoman Nina Trasoff and an anonymous donor, said longtime Pops board President David Sitton.
Walkup and Trasoff each donated $2,000 from their offices; the anonymous donor also gave $2,000, Sitton said.
 
Long Realty, which earlier had pulled its $10,000 to $15,000 funding for the orchestra’s parks concerts, matched Walkup’s and Trasoff’s donations, pitching in $4,000. Sitton said Long Realty CEO Rosey Koberlein said she was so moved by the politicians’ gestures that she made the donation.

Click-Here To Read The Entire Article!

Laura Mance Joins Long Companies as Branch Manager

 

The Long Companies welcomes real estate veteran, Laura Mance, as the new Branch Manager for Long Realty Company’s Casas Adobes office, located at 6875 N. Oracle Rd. Mance has a long history and exceptional experience in the real estate industry.

Most notably, Laura was with the Coldwell Banker organization in southern Arizona for 19 years, holding positions from Sales Manager to Senior Vice President. She is a past Tucson Association of Realtors President and was the recipient of the AAR distinguished Service Award. Mance has served as a member of dozens of TAR & AAR committees including chairing the Purchase Contract Task force multiple times and is now Vice President for the MLS Board of Directors and the Public Affairs Vice Chair. In addition, she is a great contributor to the local community and was recently awarded the 2009 Spring Ronald L. Kurth Award by Greater Tucson Leadership for her service to the community and dedication to effecting positive change.
 
“Laura was always a tremendous competitor and is now going to be a fabulous contributor and leader in our company,” said Rosey Koberlein, CEO of Long Companies.
 
As Branch Manager, Mance will oversee all operations within the branch including the support, coaching and development of Long Realty sales associates.  In addition, she will be expanding the team of sales associates in the branch to better serve the growing real estate needs of the community.  
 
“I am excited to join a powerful market leader like Long Realty,” Mance said.  “Long  has a reputation for professionalism, excellence and leading the industry through innovative marketing and technology. I look forward to working directly with our sales associates to continue that high level of service to our buyers and sellers.”

Long Realty’s Latest Housing Market Video Reveals New-Found Affordability

 

The Long Companies have recently released the latest Housing Market Report, a 5-minute video which explains how recent government efforts to stimulate the housing market and economy have helped to create a new-found affordability in today’s local housing market. 
 
“Through a combination of historically low interest rates, the availability of FHA loan programs, and the first-time home buyer’s tax credit, homes in Arizona are now significantly more affordable,” said Rosey Koberlein, CEO of the Long Companies, continuing, “The information presented in our latest Housing Market Report video, posted at www.LongRealty.com and also on our YouTube channel www.youtube.com/longrealty, helps consumers better understand how they can take advantage of a unique opportunity that may not present itself again for a long time.”
 
In the video, Koberlein explains how, with median home prices now averaging $165,000 in Tucson, and mortgage rates at new historic lows during the first quarter of 2009, buying a home has become more affordable today than in recent years. Additionally, availability of FHA loans, which require a down payment of only 3 ½ percent, enable qualified buyers to purchase without the burden of having to put down much more for other mortgage programs.
 
In 2006, principal and interest on an FHA mortgage for a median price home in Tucson averaged $1,366 per month. With lower interest rates and home prices, a median priced home in Tucson is now only $780/month in principal and interest on a FHA mortgage, a savings of 43 percent over 2006. Buying a home has now become a very attractive alternative to renting.
 
Also available for a limited time is the First Time Home Buyer’s Tax Credit, equal to ten percent of the purchase price of a home up to a maximum of $8,000. For an eligible home buyer, someone who has not owned a home in the last 3 years, the tax credit can help ease the financial transition from renting to owning. Homes purchased between January 1 and December 1, 2009 are eligible.
 
“We know that buyers will be desperately looking for more information on the tax credit and what it means to them,” said Koberlein, continuing, “To help us educate consumers, we have information available on our website, www.LongRealty.com/taxcredit, that explains in an easy-to-read summary what the $8,000 tax credit for first time homebuyers is, how to qualify and other important information.”
 
She also added, “The tax credit is an important tool to help qualifying buyers save money on their home purchase. Combined with historic lows in mortgage rates, lower prices and a large selection of homes to choose from – now is an opportunistic time to buy.”

To watch the Long Realty Housing Market Video - Click Here!

AZ Star: Some See Signs Of Life In AZ Home Sales, Featuring Long CEO, Rosey Koberlein

 

Some See Signs of Life In Arizona Home Sales
May 12, 2009
Arizona Daily Star - Tucson, AZ, USA

But Rosey Koberlein, CEO of Long Realty Co., said she sees the uptick in sales in Phoenix coupled with the relative flatness of Tucson’s housing market as

Get Up-To-The-Minute News As It Happens

 Long Realty Launches News Room

TUCSON, AZ – Long Realty is pleased to announce the launch of LongRealtyNewsRoom.com. This website establishes Long Realty as a technological leader in today’s real estate market by providing convenient access to breaking news, upcoming events, press clippings, housing market updates, press releases and information about The Long Companies for consumers, real estate professionals, and members of the media.
 
“With more than 1,300 professionals in over 40 offices across Arizona and Mexico, you can bet that there’s always something happening at The Long Companies,” said Rosey Koberlein, President and CEO, continuing, “This is one of the fastest, easiest and most convenient ways to share information about our companies and associates with our affiliates, other industry professionals, and the general public.”
 
LongRealtyNewsRoom.com also offers visitors the ability to receive up-to-the-minute updates through email and RSS feed, providing instant notification when breaking news is posted. Visitors can also share any articles about The Long Companies via email or a host of social media websites including Twitter, LinkedIn, Facebook and MySpace, just to name a few.